Jessica Natale Woollard

Thanks for your interest in my writing. The links below are to pieces that I think reflect some of my best work.


If you are looking for samples of my copywriting (e.g. media releases or web copy), let me know, and I will send you examples related to your interests.


Feature Articles

“Unique Selling Points: 18 cafés doing more than selling great coffee.” Fresh Cup Magazine, August 2019.

Trending: Cold Brew Tea.” Fresh Cup Magazine, June 2019.

Editors Canada releases new guidelines for the ethical editing of student work.” University Affairs, March 2019.

Constructive Relationships: The Lil’wat Nation’s plan for economic development.” BC Business, January 2019.

University, Indigenous leaders call for collaboration at reconciliation forum. University Affairs, November 2018.

This ‘Bipolar Babe’ stomps out stigma with storytelling.” Folks, July 2018.

The Need for Speed: High-speed internet makes its way to the province’s outskirts.” BC Business, June 2018.

Tips to improve your writing for business.” The Costco Connection, July/August 2018.

5 B.C. brands that are making the case for sustainable fashion.” BC Business, May 2018.

A teahouse with a view.” The Costco Connection, May/June 2018.

Whale-watching.” BC Ferries onBoard, Spring/Summer 2018.

Victoria's secret: How the government city is attracting notable retail names.” BC Business, February 2018.

Storm-watching secrets of Vancouver Island.” BC Ferries onBoard, Winter 2018.

Going analog in a digital world.” The Costco Connection, November/December 2017.

A veteran's best friend.” The Costco Connection, November/December 2017.

Fostering change.” Vancouver Foundation Magazine, Fall 2017.

Fighting cystic fibrosis with a rumble and a roar.” Folks, October 2017.

A fine red line: When does editing a student's work become cheating?” University Affairs, August 2017.

Racing from pain to passion.” Folks, July 2017.

Canada 150: Summertime standouts.” Vancouver Island Almost Free Magazine, Summer 2017.

Lips and curves: The anatomy of a teacup.” Fresh Cup Magazine, May 2017.

Sea sounds: Ocean meets orchestra at the annual PRISMA Festival in Powell River.” BC Ferries onBoard magazine, Summer 2017.

Play it again, Victoria: Local theatre companies bring well-Loved classical tales to the stage.” Vancouver Island Almost Free Magazine, Spring 2017.

All the world's a lab: Anthony Morgan makes spectacular science anywhere and Everywhere.” Laurentian University Alumni Magazine, Spring 2017.

Cindy Wennerstrom's golden touch: LU grad matches great properties with great tenants.” Laurentian University Alumni Magazine, Spring 2017.

Defending the vulnerable.” Laurentian University Alumni Magazine, Fall 2016.

Celebrating festival season: The sights, sounds and tastes of coastal BC's vibrant festival scene.” BC Ferries onBoard, July 2016. With Julia Williams.

Silk Road Tea.” Fresh Cup Magazine, May 2016.

Plain of Six Glaciers Teahouse.” Fresh Cup Magazine, December 2015.

10 days that shook the world: A 'gateway' history course hooks students with ten pivotal events through time.” Torch Magazine, University of Victoria, Fall 2015.

Leap: James Eddy, BPHE ’05, lives on the edge.” Laurentian University Alumni Magazine, Fall 2015. Page 22.

Adventures in auditing: Carmen Vierula, B.Com. ’82, Chief Financial Officer of the Bank of Canada.” Laurentian University Alumni Magazine, Fall 2015. Page 16.

Alice's secrets decoded: Author David Day and the lessons within Alice's Adventures in Wonderland.” Torch Magazine, University of Victoria, Spring 2015.

Appetite for Life: Paul Underhill.” Torch Magazine, University of Victoria, Fall 2014.

Powered by possibility: Fighting CF with a rumble and roar.” Boulevard Magazine, March 2014.

Back to the present: Reduce stress and increase joy by bringing your mind into the moment.” Boulevard Magazine, February 2014.

Hot rod career: Journalism grad builds a career of passion for cars.” SAIT Alumni Link, Winter 2014.

Lead by Doing: Volunteers can find the perfect role through Volunteer Victoria. Boulevard Magazine, January 2014.

Finding new traditions: Make the season bright with holiday activities for all ages.” Boulevard Magazine, December 2013.

The season of spirits: Victoria Spirits leads the swell of small-scale distilleries on Vancouver Island.” Boulevard Magazine, August 2013.

Strings of power: Violinist Melissa Schaak brings a pop twist to classical string quartet.” Wilfrid Laurier Campus Magazine, Spring 2013.

Merry making: Share more than gifts.” Boulevard Magazine, December 2012.

In Europe? Add a weekend in lovely, lush Luxembourg.” Boulevard Magazine, October 2012.

A social running club brews a little fun with fitness.” Boulevard Magazine, September 2012.

A 21st century impressionist: Stacey Clark '04 impresses with her fashion label, Odilon.” Traditions, Winter 2012.

No Guts Know Glory: John O'Shaughnessy '93 goes to Everest. Traditions, Winter 2011.

Piers Henwood '91 makes a name for himself in the music biz.” Traditions, Winter 2010.


I've Worked With:

BC Business

BC Ferries

Blue Bridge Repertory Theatre

Boulevard Magazine

Canada Wide Media

Creative English Solutions

The Costco Connection

Enbridge Inc.

Georgian Court Hotel (Vancouver)

Glenlyon Norfolk School

Laurentian University

Mount St. Mary Hospital


Professional Employees Association (PEA)

RedPoint Media

Santé Communications Group

The Crest Hotel (Prince Rupert)

Tourism Victoria

University of Victoria

Valuegraphics (David Allison)

Vancouver Foundation

Victoria Almost Free Magazine

Watermint Resorts