Jessica Natale Woollard

Thanks for taking the time to learn about me.


Telling stories is my specialty. Through carefully chosen words, I bring to life the people, places, products, and ideas I write about in articles, web copy, marketing material, press releases and more. I use a strategic approach to my writing, making sure key messages are well organized and come across clearly, so they have the maximum impact on your reader.

In addition to freelance writing, I have 10 years’ experience working in marketing and communications for non-profits and businesses and have worked as a researcher and an elementary and high school teacher. Currently, I am the communications officer at the Greater Victoria Public Library.

In my work in communications, I use stories — and strategy — to engage people with a brand and build support for it.



2007 - Master of Arts, English Literature, University of Victoria
2005 - Honours Bachelor of Arts, cum laude, English and History, Laurentian University

I received two major scholarships to complete my Master's degree: (1) the SSHRC Canada Graduate Scholarship and (2) the University of Victoria's President's Scholarship. My Master’s essay examined how words and images that should be complementing each other often communicate different messages.

I am a member of the Professional Editors Association of Vancouver Island.


My Approach

My work is not complete until I am confident I have done the best I can for you. Every word I write is an opportunity for me to be better, to communicate more clearly, and to draw you in to the story I’m telling. Putting words together is a joyous experience for me; I welcome the chance to play with words and create a relationship between you, the reader, and the subject.

If we work together, I think you will find me open to changes and edits and keen to understand your audience and the message you wish them to receive.

Votes of Confidence

One of my former employers wrote me this note: “You really rise above the rest. Your future is bright (I am wearing shades), and I can't wait to see what is in store for you.”

In 2016, I was awarded second place for Best Profile (state/local level) by the International Labor Communications Association for a piece I wrote for the Professional Employees Association magazine.

In 2017, I wrote an article that appeared in a newsletter at the University of Minnesota, and that newsletter issue received an award for excellence in communication.



When my fingers aren’t running across computer keys, they are running up the fingerboard of my violin. I play in community groups and for musical theatre pit orchestras, as well as for weddings and special events.

If you’re interested in a violinist for a wedding, please contact me for an estimate.